MORALISATION OF MARKETS AND MORALISATION OF HEDONISM

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F18%3A%230000471" target="_blank" >RIV/04274644:_____/18:#0000471 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
MORALISATION OF MARKETS AND MORALISATION OF HEDONISM
Original language description
Production and consumption represent social phenomena in the process of market moralization, linking rationalized and instrumental economic processes with cultural, symbolic, political or psychological aspects of life. Moralization of markets and ethical consumption fundamentally question the images of modern consumers as dependent and passive actors. An ethical consumer is characterized by authentic decision-making strategies, civic engagement, or politically motivated behaviour, demonstrated by specific shopping patterns. However, ethical consumption is not necessarily driven only by external impulses of “green ideologies” or civic movements of politically engaged consumers but draws on inner motives of a voluntarily modest life, oriented towards the Epicurean values of alternative hedonism. Ethical consumption, as part of fulfilling the idea of alternative hedonism, may become an attractive objective of this lifestyle, based on a non-ascetic, but socially and environmentally friendly, way of life.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
MARKETING IDENTITY 2018. DIGITAL MIRRORS - PART I.
ISBN
9788081059841
ISSN
1339-5726
e-ISSN
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Number of pages
9
Pages from-to
528-536
Publisher name
Fakulta masmediálnej komunikácie, Univerzita sv. Cyrila a Metoda
Place of publication
Trnava
Event location
Smolenice, Slovensko
Event date
Jan 1, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000467818300050

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