THE DUALITY OF HEDONISM IN THE AMBIVALENT WORLD OF POLARITIES

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F19%3A%230000445" target="_blank" >RIV/04274644:_____/19:#0000445 - isvavai.cz</a>

Result on the web

<a href="http://www.ejst.tuiasi.ro/Files/74/19_Roubal.pdf" target="_blank" >http://www.ejst.tuiasi.ro/Files/74/19_Roubal.pdf</a>

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

THE DUALITY OF HEDONISM IN THE AMBIVALENT WORLD OF POLARITIES

Original language description

Social reality is distinguished under the conditions of late modernity by an ambivalent character in the form of a series of paradoxes and diverse ambiguities. The polar perception of reality as consisting of structures of mutually interacting and coexisting forces of opposites, which are experienced by social protagonists as concurrently acting qualities of dual significance, further contribute to this character. Hedonism as an approach to life is also distinguished by duality, whereby ambiguous life practices aimed at achieving the same principle based on the achievement of joy and pleasure develop in parallel. On the one hand, the polarity of predatory hedonism filled with boundless consumerism and the intensification of the present is systematically reinforced by the marketing industry, while on the other hand expressions of alternative hedonism form as the spontaneous and reflective practice of consumers looking for the measure of things and for peace. Hedonism therefore represents a possible source of ambivalent experience for consumers who self-centredly desire an ever greater degree of independence and sensual pleasure and at the same time call for the preservation of the existence of a responsible spirit oriented towards the future and resisting the impulses for instant gratification.

Czech name

—

Czech description

—

Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

60300 - Philosophy, Ethics and Religion

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

European Journal of Science and Theology

ISSN

1841-0464

e-ISSN

—

Volume of the periodical

15

Issue of the periodical within the volume

1

Country of publishing house

RO - ROMANIA

Number of pages

11

Pages from-to

203-213

UT code for WoS article

000457111300019

EID of the result in the Scopus database

2-s2.0-85061008295