Online technology and promotion tools in SMEs

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F20%3A%230000575" target="_blank" >RIV/04274644:_____/20:#0000575 - isvavai.cz</a>

Result on the web

<a href="https://businessperspectives.org/journals/innovative-marketing/issue-358/online-technology-and-promotion-tools-in-smes" target="_blank" >https://businessperspectives.org/journals/innovative-marketing/issue-358/online-technology-and-promotion-tools-in-smes</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Online technology and promotion tools in SMEs

Original language description

Online technologies are currently the most dynamically developing industry, both in product creation and promotion. The study focuses on their incorporation into the SME (small and medium enterprises) segment, which comprises the most economically stable element of any European economy. This paper aims to identify and evaluate dependency in the area of online technologies and promotion tools use in small and medium enterprises (SMEs) related to company age and export involvement. Most research on SMEs focuses on external influences and factors, while this article reflects the internal environment of business entities, which is the source of this study’s originality. The hypotheses were validated by an empirical study of a sample of 743 respondents (companies and entrepreneurs, including family businesses). The research method was a combination of CATI and CASI, and the research tool was a structured questionnaire. To analyze the survey results, the Chi-square test of independence was applied. The key finding was validation of the dependence between the use of the online tools for manufacturing and promotion and the export focus of companies. Companies operating on foreign markets use a wider range of online tools for their business than companies focused on the domestic market. On the other hand, the presumed significant differences in the use of online tools between young businesses and companies long-term established on the market were not confirmed.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

<a href="/en/project/TL02000434" target="_blank" >TL02000434: Family businesses: Value drivers and value determination in the process of succession</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Innovative Marketing

ISSN

1814-2427

e-ISSN

1816-6326

Volume of the periodical

16

Issue of the periodical within the volume

3

Country of publishing house

UA - UKRAINE

Number of pages

13

Pages from-to

85-97

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85091882893