DETERMINANTS OF INTERCULTURAL TOLERANCE IN YOUNG GENERATION COMMUNICATION

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F20%3A%230000695" target="_blank" >RIV/04274644:_____/20:#0000695 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/Marketing-Identity-2020-eng.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-2020-eng.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
DETERMINANTS OF INTERCULTURAL TOLERANCE IN YOUNG GENERATION COMMUNICATION
Original language description
The concept of interculturality seeks a way of coexistence of different cultures and a way of communication between them. It is based on the assumption that the more intensive the intercultural contacts are, the more precise the mutual knowledge and the more likely the possibility of elimination of various conflicts. The paper deals with the determinants of intercultural tolerance in the environment of selected universities in the Czech Republic. It is based on the fact that foreign students are not frustrated with Czech cultural customs, because over 50% rate Czech culture close to their culture, 19% have identified the cultural and communication environment of Czech universities as similar, but 30% feel indifferent and different. This result represents a challenge for the Czech academic environment to improve communication relations with foreign students and not to close up to this problem, because communication is currently neutral between Czech and foreign students, without interest in another culture. Changes in communication within interculturality have also been recorded in the current period, influenced by the COVID 19 pandemic.
Czech name
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Czech description
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Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
MARKETING IDENTITY: COVID-2.0 Conference Proceedings from the Annual International Scientific Conference “Marketing Identity 2020: COVID-2.0"
ISBN
9788057201076
ISSN
2729-7527
e-ISSN
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Number of pages
10
Pages from-to
119-128
Publisher name
Faculty of Mass Media Communication - University of Ss. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Trnava
Event date
Jan 1, 2020
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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