Impacts of globalization on the behaviour of young consumers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F22%3A%230000949" target="_blank" >RIV/04274644:_____/22:#0000949 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Impacts of globalization on the behaviour of young consumers
Original language description
Globalization has developed the interconnection of national economies and has become an effective platform in the development of international trade. At the current time, when the world is recovering from the effects of the COVID 19 pandemic and the current political-military crisis between Russia and Ukraine, it can be expected that changes in consumer behavior will occur in Europe. The increase in consumer goods inflation and high energy prices will be a clear cause of this. The article tries to find realistic ways to minimize the negative effects of the current global crisis of international trade on the needs and interests of young consumers based on a complex analytical consideration. The main methods used are a structured analysis of real facts regarding the impact of globalization on national economic interests and the behavior of consumers from generation Z, as well as a cognitive description of the facts, as well as synthesis methods, logical and deductive procedures in order to verify the proposed paths leading to the minimization of the impact of globalization on consumer behavior. The article will present the consequences of the current global crises on the national economy of the Czech Republic and their influence on the change in the behavior of young consumers of generation Z and will provide general recommendations for mitigating the negative effects of the current global trade crisis on the surveyed consumers.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES
ISBN
9788081543326
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
409-416
Publisher name
UNIVERSITY OF ZILINA, The Faculty of Operation and Economics of Transport and Communications, Department of Economics.
Place of publication
Žilina (SR)
Event location
Rájecké Teplice (SR)
Event date
Oct 12, 2022
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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