Influencers on YouTube and Investment Advice: Thin Regulatory Ice and Potential Threat for First-Time Investors in Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F23%3A%230001077" target="_blank" >RIV/04274644:_____/23:#0001077 - isvavai.cz</a>
Result on the web
<a href="https://www.vsfs.cz/media/conference/fintrhy//ft_2023_sbornik.pdf" target="_blank" >https://www.vsfs.cz/media/conference/fintrhy//ft_2023_sbornik.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Influencers on YouTube and Investment Advice: Thin Regulatory Ice and Potential Threat for First-Time Investors in Czech Republic
Original language description
Members of demographic cohort known as Generation Z (born 1997‒2012) are now becoming potential first-time investors. It is also the first generation that is strongly related to the Internet use, as they can basically handle everything online. It is also valid for handling their investments. The goal of the paper is to indicate the potential activities of YouTube creators active in investment content in Czech Republic that might be non-compliant with current regulatory requirements and investigate the influence of YouTube content by first-time Generation Z investors. Paper has a character of exploratory research and utilizes qualitative research approach: document analysis of current regulatory requirements and written statements with 30 respondents. Results show that some activities of YouTube creators related to investment content might be considered as regulated activity requiring license. Moreover, YouTube and also TikTok were identified as the most influential sources for making investment decisions by respondents. As a recommendation, papers calls for deeper future research and cautions monitoring of online world by regulators to ensure that there is no misleading of investors.
Czech name
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Czech description
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Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Financial Markets 2023. The role of central banks in a high inflation environment
ISBN
9788074082696
ISSN
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e-ISSN
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Number of pages
15
Pages from-to
176-190
Publisher name
Vysoká škola finanční a správní, a.s.
Place of publication
Praha
Event location
Praha
Event date
Jan 1, 2023
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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