Single Sample Resesearch Design (SSRD) as a Way to Assess Individual Client Needs within E-commerce Applications

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F12%3A%230000067" target="_blank" >RIV/25619161:_____/12:#0000067 - isvavai.cz</a>
Alternative codes found
RIV/00216208:11320/12:10131484
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Single Sample Resesearch Design (SSRD) as a Way to Assess Individual Client Needs within E-commerce Applications
Original language description
Single Sample Research Designs (also referred to as Small N experimental designs) are designs that can be applied when the sample size is one or when a number of individuals are considered as one group. These designs are often used to study the behavioural change or to assess individual needs as a result of some experimental intervention or treatment. Authors present SSRD in combination with time series design as an effective and efficient way to improve understanding affective reactions during human computer interaction within e-commerce applications. They describe 3 basic types of SSRD: A-B-A Withdrawal Design, Multiple-Baseline Design and Alternating Treatment Design in a combination of neurophysiologic measurement such as heart and breath rate, eyetracking, skin conductivity, and other direct and indirect observation methods. At the end of the paper advantages and limits of presented method are mentioned as well as statistical obstacles.
Czech name
—
Czech description
—

Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
2nd Interdisciplinary Tourism Research Conference
ISBN
978-605-5437-82-4
ISSN
—
e-ISSN
—
Number of pages
10
Pages from-to
632-641
Publisher name
Metin Kozak, Nazmi Kozak
Place of publication
Fethiye, Turkey
Event location
Fethiye, Turkey
Event date
Apr 24, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—

Similar results(10)