Facebook hotels: Opportunities and Reality of Internet Marketing

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F14%3A%230000138" target="_blank" >RIV/25619161:_____/14:#0000138 - isvavai.cz</a>
Result on the web
<a href="http://www.extrasystem.com/9788087570173.pdf" target="_blank" >http://www.extrasystem.com/9788087570173.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Facebook hotels: Opportunities and Reality of Internet Marketing
Original language description
Increasing competition in the hospitality sphere produces new challenges to hotels. Currently, in addition to traditional ways of promoting hospitality services, social networks as a relatively new channel of communication with existing and potential clients are starting to play an increasingly important role. The purpose of this paper is to analyze the opportunities and used approaches of Facebook networking in the hotel marketing policy.
Czech name
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Czech description
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Project
<a href="/en/project/WD-37-07-2" target="_blank" >WD-37-07-2: Research of domestic and incoming tourism in relationship reducing social-economical disparities.</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Strategie a taktika marketingu pro e-business v hotelnictví a dalších oblastech ekonomiky
ISBN
978-80-87570-17-3
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
55-61
Publisher name
Extrasystem Praha
Place of publication
Praha
Event location
Praha
Event date
Jan 1, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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