MENU AND WINE LIST CONTRIBUTION TO THE PROFITABILITY OF A GASTRONOMY BUSINESS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F17%3AN0000015" target="_blank" >RIV/25619161:_____/17:N0000015 - isvavai.cz</a>
Result on the web
<a href="http://knowledgeconference.upol.cz/downloads/2017-Knowledge_for_Market_Use_Proceedings.pdf" target="_blank" >http://knowledgeconference.upol.cz/downloads/2017-Knowledge_for_Market_Use_Proceedings.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
MENU AND WINE LIST CONTRIBUTION TO THE PROFITABILITY OF A GASTRONOMY BUSINESS
Original language description
Each entrepreneur strives to ensure the prosperity of the business. Entrepreneurs follow their costs, they do their utmost to gain a favourable segment on the market and stack up against the competition. They can reach a successful result in their business management under the condition of sufficiently high sales that cover not only all inputs but that, at the same time, generate a profit for further enlargement of their activities. To meet such a primary target entrepreneurs utilize various strategies - from monitoring economy of their business up to exploitation of different marketing activities. One of the significant tools that helps entrepreneurs to influence prosperity of their gastronomy business is a convenient offer of dishes and beverages that can be implemented through the menu and wine list.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
KNOWLEDGE FOR MARKET USE 2017: PEOPLE IN ECONOMICS – DECISIONS, BEHAVIOR AND NORMATIVE MODELS
ISBN
978-80-244-5233-3
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
861-867
Publisher name
Univerzita Palackého v Olomouci
Place of publication
Olomouc
Event location
Olomouc
Event date
Jan 1, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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