COMMUNITY APPROACH – A SIGNIFICANT DETERMINANT OF NEW TOURISM DESTINATION

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F17%3AN0000033" target="_blank" >RIV/25619161:_____/17:N0000033 - isvavai.cz</a>

Result on the web

<a href="https://sgemworld.at/ssgemlib/spip.php?article4367&lang=en" target="_blank" >https://sgemworld.at/ssgemlib/spip.php?article4367&lang=en</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5593/sgemsocial2017/14/S04.019" target="_blank" >10.5593/sgemsocial2017/14/S04.019</a>

Result language

angličtina

Original language name

COMMUNITY APPROACH – A SIGNIFICANT DETERMINANT OF NEW TOURISM DESTINATION

Original language description

Social capital is an important prerequisite for regional development, and it influences economic growth and development of a region. In last decades, public involvement in decision making became the main attribute of regional and community planning, which follows one of the basic social capital characteristics. Social capital is a connector among individual actors, it makes reaching common goals possible in a more efficient manner. It incorporates social organization attributes such as relationships, interactions and contacts, commonly shared values, identity perception of the area, attitudes, rules and procedures, trust and confidence in other inhabitants, institutions and social groups, as well as society as a whole. The article focuses on community approach forming social networks and building a common identity of a place within the community planning process, where a question of the new area direction is presented. The identity, having a key role in this process and being a social cohesion tool, becomes the crucial determinant. The goal of this article is to evaluate importance of a community attitude based on identity of the region during emerging tourism destination process, to characterize community identity in accordance with basic social classification markers. From the methodology point of view, we are working mainly with primary data collected through extensive and comprehensive questionnaire research; the data acquired then undergo a categorical data analysis. The outcomes indicate considerable differences in the identity perception and the researched area further development options, depending on age, gender, education, employment status, length of living in the area, and respondents´ income levels. Although, a conflict arises – a question as to developing the area in a conservative manner or creating a new tourism destination out of it, based on e.g. spa, fish farming traditions and nature. Social capital that influences, and at the same time is being influenced by economic and human capitals, plays a key role in a new tourism destination emergence.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017

ISBN

978-619-7408-16-4

ISSN

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e-ISSN

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Number of pages

8

Pages from-to

145-152

Publisher name

SOCIAL SCIENCES & ARTS SGEM

Place of publication

Albena, Bulharsko

Event location

Albena, Bulharsko

Event date

Jan 1, 2017

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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