INTRODUCTION OF NEW PRODUCT ON MARKET

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F18%3AN0000013" target="_blank" >RIV/25619161:_____/18:N0000013 - isvavai.cz</a>
Result on the web
<a href="https://knowledgeconference.upol.cz/downloads/2018-Knowledge_for_Market_Use_Proceedings.pdf" target="_blank" >https://knowledgeconference.upol.cz/downloads/2018-Knowledge_for_Market_Use_Proceedings.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
INTRODUCTION OF NEW PRODUCT ON MARKET
Original language description
This article deals with introduction of the new product on the Czech market. The selected commodity are electric bicycles which are being offered on the market since 2014. In the time series 2014-2017 there was observed a quantity of the sold units and their price. There were performed the source data regression and correlation analyses. The data were further confronted with basic economic indicators in the Czech Republic, namely with a gross monthly wage and an average retirement pension. To analyse the enter data there were used regression and correlation analyses. Correlation coefficients exceeded 0.9 in all cases. Linear regression models were used to determine the lifecycle phases of the monitored product, including the development prediction for the following period. From the calculated linear functions it is possible to assume the trend retention for this year, based on estimated increase of both average wage and pension, as presented in the literary sources.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
KNOWLEDGE FOR MARKET USE 2018: PUBLICFINANCES IN THE BACKGROUNDOF SUSTAINABLE DEVELOPMENT
ISBN
978-80-244-5392-7
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
418-424
Publisher name
Palacky University Olomouc
Place of publication
Olomouc
Event location
Olomouc
Event date
Jan 1, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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