Public Relations and Politics.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25739018%3A_____%2F11%3AN0000001" target="_blank" >RIV/25739018:_____/11:N0000001 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Public Relations and Politics.

Original language description

In this book, public relations is predominantly presented as an important instrument of the power elite for securing social control, the stability of the system (status quo) and their own power (hegemony). The power elite obtain public consent to the politics they practice chiefly through the control of mass culture, information and thought. Cultural hegemony is the elite’s exploitation of their leading cultural and social role; their ability to persuade the governed class - the non-elite, the people - to respect and share the moral, cultural and political values of the governing class - the power elite. Simply said: “If elections could change anything, they would have been cancelled long ago.” The concept of cultural hegemony is connected with the philosopher and politician Antonio Gramsci. Gramsci's work made a great impact on the minds of active and critical readers. And it is for such active, thoughtful and non-conformist readers that this book is intended. No doubt some politicians, journalists, PR specialists and managers from the public as well as the private sector belong among them, as well as other readers, entirely lay but all the more perceptive, with an interest in domestic and international politics, communications and media manipulation - simply everyone who thinks beyond the official debates about social affairs, governance, politics and economics.

Czech name

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Czech description

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Type

B - Specialist book

CEP classification

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OECD FORD branch

50802 - Media and socio-cultural communication

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2011

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-80-86747-32-3

Number of pages

188

Publisher name

Vysoká škola mezinárodních a veřejných vztahů Praha, o.p.s.

Place of publication

Praha

UT code for WoS book

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