Effectiveness of Negative Election Campaign in the Conditions of the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26033909%3A_____%2F12%3AN0000001" target="_blank" >RIV/26033909:_____/12:N0000001 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Effectiveness of Negative Election Campaign in the Conditions of the Czech Republic
Original language description
This contribution aims to analyse the history, success rate and effectiveness of the negative election campaign as a tool of political marketing, including its impact on the political culture in the Czech Republic. In the Czech Republic, the use of negative political campaign is a relatively new and still exceptional way of conducting election campaigns, including the hiring of specialists from abroad. If this concept of "blackening" your opponent proves to be effective, it will be copied and used by other political parties as a part of their election campaigns. The impact on the political culture and trust of people in politics will be immense and it could reflect not only in lower election turnouts, but also in election results on both the national and local levels.
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Conference Proceedings „13th International Scientific Conference: International Relations 2012 - Contemporary Issues of World Economics and Politics“
ISBN
978-80-225-3560-1
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
27-36
Publisher name
EKONÓM Publishing House
Place of publication
Bratislava
Event location
Smolenice
Event date
Dec 5, 2012
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000346146500004

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