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Policy of Life Chances and Policy of Life Styles under the Conditions of Consumer Culture

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26138077%3A_____%2F14%3A%230000702" target="_blank" >RIV/26138077:_____/14:#0000702 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Policy of Life Chances and Policy of Life Styles under the Conditions of Consumer Culture

  • Original language description

    Consumer culture is considered a special type of material culture. We need to point out that the key feature of the consumer culture is the progressive transformation of the utility value of consumption objects and their symbolic significance and non-material representation shaping consumers´ identity, which serves as the sources of self-reflection, changes in life styles and social distinction. We will try to depict a few ambivalent situations anchored in the principles of the consumer culture, occurring in consumers´ strategies and practice of their life styles. We focus on the significance of the consumption as the universal value which should be attended by the largest possible consumer circles together with marketing communication, emancipating aspart of consumer opportunities of non-personal mass market of unified products. Simultaneously, we will try to stress the rebellious manifestations of individualized consumption refusing to accept the mainstream type of consumerism with

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AO - Sociology, demography

  • OECD FORD branch

Result continuities

  • Project

    <a href="/en/project/GA13-23870S" target="_blank" >GA13-23870S: Changes in the Way of Life in the Hlučín Region Territorial Community</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2014

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    European Journal of Science and Theology

  • ISSN

    1841-0464

  • e-ISSN

  • Volume of the periodical

    11

  • Issue of the periodical within the volume

    6

  • Country of publishing house

    RO - ROMANIA

  • Number of pages

    10

  • Pages from-to

    111-120

  • UT code for WoS article

  • EID of the result in the Scopus database