Policy of Life Chances and Policy of Life Styles under the Conditions of Consumer Culture
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26138077%3A_____%2F14%3A%230000702" target="_blank" >RIV/26138077:_____/14:#0000702 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Policy of Life Chances and Policy of Life Styles under the Conditions of Consumer Culture
Original language description
Consumer culture is considered a special type of material culture. We need to point out that the key feature of the consumer culture is the progressive transformation of the utility value of consumption objects and their symbolic significance and non-material representation shaping consumers´ identity, which serves as the sources of self-reflection, changes in life styles and social distinction. We will try to depict a few ambivalent situations anchored in the principles of the consumer culture, occurring in consumers´ strategies and practice of their life styles. We focus on the significance of the consumption as the universal value which should be attended by the largest possible consumer circles together with marketing communication, emancipating aspart of consumer opportunities of non-personal mass market of unified products. Simultaneously, we will try to stress the rebellious manifestations of individualized consumption refusing to accept the mainstream type of consumerism with
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AO - Sociology, demography
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA13-23870S" target="_blank" >GA13-23870S: Changes in the Way of Life in the Hlučín Region Territorial Community</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
European Journal of Science and Theology
ISSN
1841-0464
e-ISSN
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Volume of the periodical
11
Issue of the periodical within the volume
6
Country of publishing house
RO - ROMANIA
Number of pages
10
Pages from-to
111-120
UT code for WoS article
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EID of the result in the Scopus database
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