Tiskový mluvčí: řízená komunikace s veřejností

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26138077%3A_____%2F14%3A%230000804" target="_blank" >RIV/26138077:_____/14:#0000804 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Spokesperson: controlled communication with the public

Original language description

External and internal communications in public administration as well as in business, non-profit sector and politics constitute an essential part of all types of organisation activities. Put simply, public communications can be divided into public relations (aimed at fostering the reputation of a company) and marketing communications (targeted relations with public aimed at supporting and forming customer behaviour towards a company or a product). There?s no doubt that the style of a company?s messagesmust be standardized, they shouldn?t contradict each other, and they can even complement each other very well. Public relations managers can?t only be perceived as those who deliver important messages, a bulwark against ?intrusive? media or those who fight media fires. It is preferable if an organisation realises sooner rather than later that public communications are an integral part of top management activities and entrust their organisation to experienced experts. Public relations man

Czech name

Spokesperson: controlled communication with the public

Czech description

External and internal communications in public administration as well as in business, non-profit sector and politics constitute an essential part of all types of organisation activities. Put simply, public communications can be divided into public relations (aimed at fostering the reputation of a company) and marketing communications (targeted relations with public aimed at supporting and forming customer behaviour towards a company or a product). There?s no doubt that the style of a company?s messagesmust be standardized, they shouldn?t contradict each other, and they can even complement each other very well. Public relations managers can?t only be perceived as those who deliver important messages, a bulwark against ?intrusive? media or those who fight media fires. It is preferable if an organisation realises sooner rather than later that public communications are an integral part of top management activities and entrust their organisation to experienced experts. Public relations man

Type

B - Specialist book

CEP classification

AJ - Literature, mass media, audio-visual activities

OECD FORD branch

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Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-80-7408-095-1

Number of pages

136

Publisher name

Vysoká škola finanční a správní

Place of publication

Praha

UT code for WoS book

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