The possibilities of the use of modern technologies for the innovation of marketing communication activities of universities

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26138077%3A_____%2F15%3A%230000565" target="_blank" >RIV/26138077:_____/15:#0000565 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
The possibilities of the use of modern technologies for the innovation of marketing communication activities of universities
Original language description
The aim of this contribution is to emphasise the perspectives of the social and of the marketing communication of universities with the ppublic in relation to the opportunities that bring new - particularly the telecommunication - technologies and the Internet. From the methodological point of view, the contribution is mainly based on the methods of analysis and synthesis of the theoretical and the practical aspects of communication when modern technologies are used.The discussion connects the theoretical data, practical experience of the author with suggestions and recommendations that are focused on the possibilities of the innovation of the current technologies of schools, on the possibilities of interactive and participative teaching techniques, onthe tools of the content marketing and on the mobile marketing applications. With the development of the Internet is expanding communication through computers, tablets, smart phones, or through the internet. Mobile phones offer more feat
Czech name
—
Czech description
—

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Similar results(10)