Developing Destination Marketing Strategy for Success (The Case of the Czech Republic)
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F14%3A%230000077" target="_blank" >RIV/26441021:_____/14:#0000077 - isvavai.cz</a>
Result on the web
<a href="http://www.ijsim.net" target="_blank" >http://www.ijsim.net</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Developing Destination Marketing Strategy for Success (The Case of the Czech Republic)
Original language description
The paper describes how the lack of tourism marketing strategy may affect both, the inbound and domestic tourism in the destination.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal on Strategic Innovative Marketing
ISSN
2241-8407
e-ISSN
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Volume of the periodical
1
Issue of the periodical within the volume
2
Country of publishing house
GR - GREECE
Number of pages
12
Pages from-to
91-102
UT code for WoS article
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EID of the result in the Scopus database
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