Invigorating the Destination´s Marketing Strategy? (The Case of Slovakia)

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F15%3A%230000148" target="_blank" >RIV/26441021:_____/15:#0000148 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.1016/j.sbspro.2015.01.1215" target="_blank" >http://dx.doi.org/10.1016/j.sbspro.2015.01.1215</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.sbspro.2015.01.1215" target="_blank" >10.1016/j.sbspro.2015.01.1215</a>

Result language

angličtina

Original language name

Invigorating the Destination´s Marketing Strategy? (The Case of Slovakia)

Original language description

The paper discribes how the lack of tourism marketing strategy may result in a reduction in the number of both, foregin and domestic visitors to the destination.

Czech name

—

Czech description

—

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

—

Project

—

Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Procedia - Social and Behavioral Scineces

ISBN

—

ISSN

1877-0428

e-ISSN

—

Number of pages

8

Pages from-to

393-400

Publisher name

Elsevier/Nizozemí

Place of publication

Madrid, Španělsko

Event location

Madrid, Španělsko

Event date

Sep 1, 2014

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

—