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Sustainable Tourism Marketing Strategy: Competitive Advantage of Destination.

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F15%3A%230000150" target="_blank" >RIV/26441021:_____/15:#0000150 - isvavai.cz</a>

  • Result on the web

    <a href="http://dx.doi.org/10.4018/978-1-4666-8699-1" target="_blank" >http://dx.doi.org/10.4018/978-1-4666-8699-1</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.4018/978-1-4666-8699-1" target="_blank" >10.4018/978-1-4666-8699-1</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Sustainable Tourism Marketing Strategy: Competitive Advantage of Destination.

  • Original language description

    The chapter describes how sustainable tourism marketing strategy can bring competitive advantage to a destination.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Emerging Innovative Marketing Strategies in the Tourism Industry

  • ISBN

    978-1-4666-8699-1

  • ISSN

  • e-ISSN

  • Number of pages

    23

  • Pages from-to

    54-77

  • Publisher name

    IGI Global

  • Place of publication

    Hersey, USA

  • Event location

    Hersey

  • Event date

    Jan 1, 2015

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article