Sustainable Tourism Marketing Strategy: Competitive Advantage of Destination.
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F15%3A%230000150" target="_blank" >RIV/26441021:_____/15:#0000150 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.4018/978-1-4666-8699-1" target="_blank" >http://dx.doi.org/10.4018/978-1-4666-8699-1</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/978-1-4666-8699-1" target="_blank" >10.4018/978-1-4666-8699-1</a>
Alternative languages
Result language
angličtina
Original language name
Sustainable Tourism Marketing Strategy: Competitive Advantage of Destination.
Original language description
The chapter describes how sustainable tourism marketing strategy can bring competitive advantage to a destination.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Emerging Innovative Marketing Strategies in the Tourism Industry
ISBN
978-1-4666-8699-1
ISSN
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e-ISSN
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Number of pages
23
Pages from-to
54-77
Publisher name
IGI Global
Place of publication
Hersey, USA
Event location
Hersey
Event date
Jan 1, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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