The Place of Gamification in Tourism Destinations´ Marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F15%3A%230000151" target="_blank" >RIV/26441021:_____/15:#0000151 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Place of Gamification in Tourism Destinations´ Marketing
Original language description
The paper describes how gamification can be used for attracting visitors´ attention arousing inext and generating the desired behavior - visit a particular destination.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
IDIMT-2015
ISBN
978-3-99033-395-2
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
201-207
Publisher name
VŠE Praha
Place of publication
Praha
Event location
Poděbrady
Event date
Sep 9, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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