Innovating the Czech and Slovak Tourism through Creative Tourism

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F16%3AN0000036" target="_blank" >RIV/26441021:_____/16:N0000036 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Innovating the Czech and Slovak Tourism through Creative Tourism

Original language description

Tourism in the Czech and the Slovak Republics recorded dynamic changes since the split of Czechoslovakia in 1993. Significant changes and modernization can be seen in tourism offer especially at local and regional level. Changes also occurred in the structure of markets and their redistribution within the country. Creative trends in tourism in both countries are primarily the result of extensive private investments. These investments are based on attractive natural and cultural conditions of both countries. The potential of tourism in this case compared to its current state is considerably higher in both countries. Developments of creative tourism, which in turn uses and evaluates the cultural potential of both countries, enable to provide new experiences to visitors. This development is also in line with the changes in the motivations of the visitor towards the search for authenticity. The Czech Republic and Slovakia have for the development of creative tourism excellent conditions including folk crafts, folklore festivals, gastronomy and traditional products linked to the history of both countries. This paper is a conceptual work on how the creative tourism can help in quantitative and qualitative tourism development in the Czech and Slovak Republics. Based on that, it defines creative tourism and analyzes its supply side as a source of competitiveness and subject to differentiation. Best practice examples show where this innovative concept of creativity is already applied in tourism in both countries. The paper also makes suggestions for future research.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AK - Sport and leisure time activities

OECD FORD branch

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Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Skyline Business Journal

ISSN

1998-3425

e-ISSN

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Volume of the periodical

11

Issue of the periodical within the volume

1

Country of publishing house

AE - UNITED ARAB EMIRATES

Number of pages

16

Pages from-to

101-116

UT code for WoS article

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EID of the result in the Scopus database

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