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Local Food and Beverages as a Tool of Destination Marketing

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F17%3AN0000047" target="_blank" >RIV/26441021:_____/17:N0000047 - isvavai.cz</a>

  • Result on the web

    <a href="https://www.springer.com/gp/book/9783030160982" target="_blank" >https://www.springer.com/gp/book/9783030160982</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Local Food and Beverages as a Tool of Destination Marketing

  • Original language description

    Local food and beverages, as a part of the local culture, allow visitors to enjoy the destination with all their senses. However, the role of local food and beverages is by destinations in the Czech Republic still underestimated. Local food and drink contribute to the authenticity of the destination and can enhance visitation, visitor’s spends, and the average length of visitor’s stays. When developer sustainably, destinations can use local food and beverages as a creative marketing tool to drive tourism developement.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50202 - Applied Economics, Econometrics

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2017

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Strategic Innovative Marketing

  • ISBN

    978-3-030-16098-2

  • ISSN

    2198-7246

  • e-ISSN

  • Number of pages

    7

  • Pages from-to

    83-89

  • Publisher name

    Springer International Publishing

  • Place of publication

    Neuveden

  • Event location

    Pafos

  • Event date

    Jan 1, 2017

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article