Customer attitude to the local currency implementation

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F22%3AN0000007" target="_blank" >RIV/26441021:_____/22:N0000007 - isvavai.cz</a>

Alternative codes found

RIV/04130081:_____/20:N0000006

Result on the web

<a href="https://armgpublishing.com/journals/mmi/volume-11-issue-4/article-6/" target="_blank" >https://armgpublishing.com/journals/mmi/volume-11-issue-4/article-6/</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21272/mmi.2020.4-06" target="_blank" >10.21272/mmi.2020.4-06</a>

Result language

angličtina

Original language name

Customer attitude to the local currency implementation

Original language description

Carrying local currencies into practice in limited geographical regions has become a major obstacle to overcome due to awareness and trust of potential users. In this context, the purpose of this research is to explore and examine how trust and knowledge of potential users about local currencies differ between their genders and working experiences. In line with this target, the researchers gained data from 413 workers in Cieszyn Silesia region by using questionnaire surveys. Chi-Square and Z-score tests were calculated by SPSS statistical software to get statistically significant differences between the determining variables. The analyses corroborated nonexistence of statistically significant differences between genders and work experiences in the local currency knowledge of potential users. Most of the respondents in the analyzed region were aware of local currencies. Publicity and prevalence of local currencies and mutual interactions between employees might be the reasons for the similarities in the knowledge of potential users. Furthermore, this study confirms that trust of workers differs regarding their gender and work experience. Comparing to men and more experienced potential users, the propensity of women and less experienced employees to trust local currencies is higher. The reasons for these differences in gender and work experiences might stem from the education levels, perceptions, adoptions, instincts and interests of potential users regarding these currencies. These results can be mounting evidence to consider for institutions, organizations, governments and practitioners when implementing local currencies to increase the competitiveness of less developed regions. This study is only limited to a region, and the respondents are only employees. Other limitations are that this research examines two obstacles of the implementations of local currencies and two characteristics of respondents, namely, age and work experience.

Czech name

—

Czech description

—

Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50201 - Economic Theory

Project

<a href="/en/project/TL02000562" target="_blank" >TL02000562: Research on the potential of introducing a local currency for the sustainable development of the territory</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing and Management of Innovations

ISSN

2218-4511

e-ISSN

2227-6718

Volume of the periodical

4

Issue of the periodical within the volume

4

Country of publishing house

UA - UKRAINE

Number of pages

13

Pages from-to

76-89

UT code for WoS article

000598573000006

EID of the result in the Scopus database

—