It’s Getting Personal: Personalisation of political campaigns in four Prague districts during the 2018 Czech Senate elections
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F19%3AN0000138" target="_blank" >RIV/26482789:_____/19:N0000138 - isvavai.cz</a>
Result on the web
<a href="https://www.politicsincentraleurope.eu/documents/file/PCE_2019_2_15.pdf" target="_blank" >https://www.politicsincentraleurope.eu/documents/file/PCE_2019_2_15.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2478/pce-2019-001" target="_blank" >10.2478/pce-2019-001</a>
Alternative languages
Result language
angličtina
Original language name
It’s Getting Personal: Personalisation of political campaigns in four Prague districts during the 2018 Czech Senate elections
Original language description
In October 2018 Senate elections were held in the Czech Republic. In the capi‑tal city of Prague, 41 candidates – both party members and independents – contested for the votes of the electorate of four districts. The goal of this article is to analyse the electoral campaigns which were conducted within these four districts in the on‑line sphere of the social media site Facebook. Through complementary quantitative and qualitative methods, this text focuses its attention on the communication of the candidates themselves, but also on the reactions of the electorate in the environment of social media. Employing qualitative content analysis of the topics addressed by the candidates, sentiment analysis of user commentaries and quantitative analysis of posting frequency and followership, this article examines whether the candidates who led an active personalised campaign were more successful than the candidates who communicated with the public only sporadically and with less personalisation. The aim is to explore how the campaigns of successful candidates were conducted and to ac‑centuate that social media is becoming more important in the campaigns of individual candidates, but that they are not a panacea for non ‑partisan candidates without an established supporter base and financial resources.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50601 - Political science
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Politics in Central Europe
ISSN
1801-3422
e-ISSN
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Volume of the periodical
15
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
30
Pages from-to
279-308
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85074707989