The Impact of the COVID-19 Crisis as a Challenge for the Czech Luxury Fashion Industry
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F21%3A10152196" target="_blank" >RIV/26482789:_____/21:10152196 - isvavai.cz</a>
Result on the web
<a href="https://konferencja.jemi.edu.pl/files/MONOGRAFIA_2021.pdf" target="_blank" >https://konferencja.jemi.edu.pl/files/MONOGRAFIA_2021.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Impact of the COVID-19 Crisis as a Challenge for the Czech Luxury Fashion Industry
Original language description
The COVID-19 crisis has a global dimension while affecting every business in the EU, including businesses from industries reputable for their stability, perpetuity, and abundant resources, such as the luxury fashion industry. It is relevant to explore and assess the impact the COVID-19 crisis has had on top businesses from the Czech luxury fashion industrybased on their declarations posted on their websites in January 2021 and in July 2021. A longitudinal deeper case study involves websites of the 20 Czech luxury fashion businesses with the largest turnover while researching how they report about COVID-19 in January and July 2021. The Meta-Analysis takes advantage of the content analysis performed by the expert panel employing the manual Delphi approach along with glossing and Socratic questioning. Websites of the top Czech luxury fashion businesses provide a highly relevant message about the passive and backward-looking approach making the COVID-19 crisis a threat than an opportunity with only two businesses opting for a pro-active approach and using COVID-19 as an opportunity for more social responsibility and inventiveness. This message from January 2021 was reinforced in July 2021. These findings follow theoretical propositions about crises impacts based on their perception. Czech luxury fashion businesses have declined to follow recommendations offered by the theory and they have paid the price for it, even the ultimate price. This is a pioneering endeavor to explore and assess how COVID-19 is perceived in the luxury fashion industry via the Internet websites belonging to the twenty top Czech businesses, particularly what they decided to post about themselves during the COVID-19 crisis.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Challenges in Economic Policy, Business and Management in the COVID-19 Era
ISBN
978-83-61597-80-3
Number of pages of the result
17
Pages from-to
61-77
Number of pages of the book
268
Publisher name
Institute of Economics, Polish Academy of Sciences
Place of publication
Warsaw, Polsko
UT code for WoS chapter
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