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Touching and Retouching. Question of Authenticity in Social Networking

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F21%3A10152259" target="_blank" >RIV/26482789:_____/21:10152259 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Touching and Retouching. Question of Authenticity in Social Networking

  • Original language description

    Michaela Fišerová focuses on different expectations of the retouching practice in conditions of the analogue and digital documentary photography. Fišerová explains the contemporary discursive shift by referring to Lev Manovich&apos;s theory of principal technological differences between the &quot;old&quot; analogue and the &quot;new&quot; digital media. However, inspired by Jacques Derrida&apos;s work, Fišerová warns that the supposed &quot;authenticity&quot; of the analogue medium was nothing but rhetorical: there would be no documentary photography without the meto- nymic exchange of a part for the whole of the pictured reality. But, while on the one hand, deconstruction helps to uncover the &quot;authenticity&quot; of the analogue medium as a rhetorical construct, on the other hand, it does not help to under- stand the reason of the contemporary discursive shift. As Fišerová suggests, it can be done by the genealogical insight of the enforcement of a new norm of &quot;technological realism&quot;. Social networks introduce digital retouch as a new documentary norm, which invites the social network users to edit their digital photography in conformity with the programmed menu. By adding selected layers, the uploaded documentary photograph is turned into cyberphotogra- phy, a socially normalized picture that gives up on the supposed &quot;authenticity&quot; for the benefit of its new socializing discursive function.

  • Czech name

  • Czech description

Classification

  • Type

    C - Chapter in a specialist book

  • CEP classification

  • OECD FORD branch

    60301 - Philosophy, History and Philosophy of science and technology

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Book/collection name

    LIVING AND THINKING IN THE POSTDIGITAL WORLD. THEORIES EXPERIENCES EXPLORATIONS

  • ISBN

    978-83-242-3690-9

  • Number of pages of the result

    16

  • Pages from-to

    111-126

  • Number of pages of the book

    306

  • Publisher name

    Universitas

  • Place of publication

    Varšava

  • UT code for WoS chapter