Touching and Retouching. Question of Authenticity in Social Networking
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F21%3A10152259" target="_blank" >RIV/26482789:_____/21:10152259 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Touching and Retouching. Question of Authenticity in Social Networking
Original language description
Michaela Fišerová focuses on different expectations of the retouching practice in conditions of the analogue and digital documentary photography. Fišerová explains the contemporary discursive shift by referring to Lev Manovich's theory of principal technological differences between the "old" analogue and the "new" digital media. However, inspired by Jacques Derrida's work, Fišerová warns that the supposed "authenticity" of the analogue medium was nothing but rhetorical: there would be no documentary photography without the meto- nymic exchange of a part for the whole of the pictured reality. But, while on the one hand, deconstruction helps to uncover the "authenticity" of the analogue medium as a rhetorical construct, on the other hand, it does not help to under- stand the reason of the contemporary discursive shift. As Fišerová suggests, it can be done by the genealogical insight of the enforcement of a new norm of "technological realism". Social networks introduce digital retouch as a new documentary norm, which invites the social network users to edit their digital photography in conformity with the programmed menu. By adding selected layers, the uploaded documentary photograph is turned into cyberphotogra- phy, a socially normalized picture that gives up on the supposed "authenticity" for the benefit of its new socializing discursive function.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
60301 - Philosophy, History and Philosophy of science and technology
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
LIVING AND THINKING IN THE POSTDIGITAL WORLD. THEORIES EXPERIENCES EXPLORATIONS
ISBN
978-83-242-3690-9
Number of pages of the result
16
Pages from-to
111-126
Number of pages of the book
306
Publisher name
Universitas
Place of publication
Varšava
UT code for WoS chapter
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