Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic - Old for Loyalty and Young for Sustainability?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F22%3A10152376" target="_blank" >RIV/26482789:_____/22:10152376 - isvavai.cz</a>
Alternative codes found
RIV/60460709:41110/22:91255
Result on the web
<a href="https://sciendo.com/pl/article/10.2478/foli-2022-0005" target="_blank" >https://sciendo.com/pl/article/10.2478/foli-2022-0005</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2478/foli-2022-0005" target="_blank" >10.2478/foli-2022-0005</a>

Result language
angličtina
Original language name
Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic - Old for Loyalty and Young for Sustainability?
Original language description
Research background: The sustainability reflected by the CSR of luxury fashion businesses, should meet stakeholders' expectations and lead to an increase in customers' buying inclination. Purpose: The purpose is to analyze the Czech luxury fashion purchasing inclination during COVID-19 and achieve a deeper understanding with new propositions in this arena. Research methodology: A logistic regression is performed based on data gained from an investigative survey employing a questionnaire of a homogenous Czech group of purchasers. The comparison of resulting logistic models and field observations with the holistic and empiric Meta-Analysis allows one to heuristically achieve an understanding of such an inclination. Results: Seven unexpected propositions emerge and call for further studies, such as that during the COVID-19 pandemic, older Czech luxury fashion customers stick even more with their brand loyalty while younger focus on sustainability. Novelty: The performed case study with survey link sustainability perception and purchase inclination by relevant cohorts of luxury fashion stakeholders. Presented propositions about trends contributes to the development of the theory about purchase inclination determinants.
Czech name
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Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management

Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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