LIFELONG LEARNING IN THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY AS A STRATEGIC APPROACH LEADING TO SUSTAINABILITY AT THE LOCAL LEVEL

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26867184%3A_____%2F19%3AN0000022" target="_blank" >RIV/26867184:_____/19:N0000022 - isvavai.cz</a>

Result on the web

<a href="http://emijournal.cz" target="_blank" >http://emijournal.cz</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

LIFELONG LEARNING IN THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY AS A STRATEGIC APPROACH LEADING TO SUSTAINABILITY AT THE LOCAL LEVEL

Original language description

Lifelong Learning in the field of Corporate Social Responsibility is a strategic approach leading to continuous sustainability and thus to the fulfilment of global perspectives of 2030 at the local level in the following areas: creating equal opportunities for SMEs, reducing social and economic inequality within the country, creating an environment for fairness of innovation and development, assisting sustainable manufacturing, helping to create inclusive, strong, and sustainable region, creating inclusive institutions at the regional level. The aim of this paper is to describe the process which contributes to regional development in the field of CSR by means of both formal and informal education of target agents of this process (micro, small and medium-sized enterprises and students). The specific issue is the education of small and medium-sized enterprises (SMEs), i.e. the organizations with up to 50 employees, the CSR impacts of which have the largest significance for the region. The substance of the regional cooperation is expressed by the model Triple Helix based on ‘penetrating communication’ of three subsystems which differ to a certain extent - academic, entrepreneurial, and public administrative subsystems. The model is functional if the emancipation of knowledge/academic and entrepreneurial spheres and their three-sided cooperation occurs. Using the Triple Helix model, the paper describes the educational process including the primary field longitudinal research from 2015 to 2018, conducted via double questionnaire investigation resulting in the prediction of the impact of this education on both local and global development. The questionnaire survey, whose respondents were the members of implementation teams of 82 projects, showed that the systematic procedure meets the educational mission. More than 61 % of company partners who did not know the CSR concept and the idea of responsible business are interested in further CSR activities. The fundamental benefit that SMEs expect from CSR is ‘the common good and effort to help’ combined with increased publicity of the organization and its improved public image. The increase in profit is the least expected benefit.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50901 - Other social sciences

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

EMI journal

ISSN

1805-353X

e-ISSN

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Volume of the periodical

11

Issue of the periodical within the volume

2/2019

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

16

Pages from-to

24-39

UT code for WoS article

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EID of the result in the Scopus database

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