The Effectiveness of Personal Branding - Based onTthe Music Industry

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26867184%3A_____%2F21%3AN0000034" target="_blank" >RIV/26867184:_____/21:N0000034 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Effectiveness of Personal Branding - Based onTthe Music Industry
Original language description
The term personal branding was first used to describe the process of promoting once´s own brand in 1997 by T. Peters is an article entitled "The Brand called you". The autor writes it in thatregardless of wether we want it or not, whether we do it consciously and deliberately or accidentally - each of us is our own brand. Based on the conducted research and that presented results, it can be concluded that the evaluation of the artist´s image is more positive among people who have come into contact with the artist´s activity in social media than among other people, and the artist´s work is better recognized by people who have come into contact with the artist´ s activity in social media than amonq other people.
Czech name
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Czech description
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Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Trends in application of statistical methods for quality improvement
ISBN
9788022549158
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
14-19
Publisher name
Ekonomická univerzita v Bratislavě
Place of publication
Bratislava, Slovensko
Event location
Bratislava, Slovensko
Event date
Jan 1, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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