Some aspects of forming the national image of the czech republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26968631%3A_____%2F11%3A%230000047" target="_blank" >RIV/26968631:_____/11:#0000047 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Some aspects of forming the national image of the czech republic
Original language description
This paper deals with how to create a national image. This area is very important therefore the image which is perceived by the foreign and domestic consumers might affect their purchase preferences. With the consumer decision making is closely related consumer rate of ethnocentrism and country of origin effect. That is why it is necessary to form the positive image of the country through authorised organisations in foreign countries and on the domestic market too and help to increase competitiveness oflocal products and services.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Sborník příspěvků Mezinárodní Masarykovy konference pro doktorandy a mladé vědecké pracovníky 2011
ISBN
978-80-904877-7-2
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
574-581
Publisher name
MAGNANIMITAS
Place of publication
Hradec Králové, ČR
Event location
Hradec Králové, ČR
Event date
Jan 1, 2011
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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