Towards sustainable marketing: strategy in Slovak companies.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26968631%3A_____%2F15%3A%230000116" target="_blank" >RIV/26968631:_____/15:#0000116 - isvavai.cz</a>

Alternative codes found

RIV/49777513:23510/15:43926394

Result on the web

<a href="http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2435" target="_blank" >http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2435</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Towards sustainable marketing: strategy in Slovak companies.

Original language description

Despite the growing attention that is being paid to sustainability in the literature, little empirical research has been conducted on developing the link between sustainability and marketing strategy and moreover, only a few empirical studies have investigated this issue in Central and Eastern Europe. The conducted empirical survey examines the relationship between marketing strategy and sustainability from the perspective of enterprises in Slovakia. The authors have used binary logistic regression as an evaluation method. The empirical findings are based on 896 responses from different forms of companies in Slovak Republic. The results show that the legal form of a business organization is a relevant determinant of philosophy of sustainability when organization defines a marketing strategy and implements it into corporate strategy. Based on the results it can also be concluded that the environmental aspect of sustainability is determined by the size of organization and the sector of n

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Amfiteatru Economic

ISSN

1582-9146

e-ISSN

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Volume of the periodical

17

Issue of the periodical within the volume

40

Country of publishing house

RO - ROMANIA

Number of pages

17

Pages from-to

855-871

UT code for WoS article

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EID of the result in the Scopus database

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