Creating Value: Framework of Strategic CSR Project Implementation for Czech SMES

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F27266150%3A_____%2F13%3A%230000076" target="_blank" >RIV/27266150:_____/13:#0000076 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Creating Value: Framework of Strategic CSR Project Implementation for Czech SMES

Original language description

This paper covers the controversial issue whether and if so how to implement ethical behavior in Czech SMEs as integral part of a competitive strategy. We argue that SMEs play a major role in overcoming the economic crisis in the EU and the Czech Republic as well. Global competition forces SMEs to improve their strategy planning to keep up and enhance long-term sustainable competitive advantage. Corporate governance is also important for SMEs. The implementation of business related CSR projects resulting in a corporate culture based on ethical behavior which is embedded in the overall strategy create additional value and differentiation. We propose the use of a Balanced Scorecard system to improve the quality of strategy planning in SMEs and to implement a culture based on ethical behavior

Czech name

—

Czech description

—

Type

O - Miscellaneous

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

—

Project

—

Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů