Trademarks „Souslik friendly vineyard“ and „Souslik friendly orchard“ – two years’ experience

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F28064933%3A_____%2F18%3AN0000008" target="_blank" >RIV/28064933:_____/18:N0000008 - isvavai.cz</a>

Result on the web

<a href="http://www.sakerlife3.mme.hu" target="_blank" >http://www.sakerlife3.mme.hu</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Trademarks „Souslik friendly vineyard“ and „Souslik friendly orchard“ – two years’ experience

Original language description

oral presentation at VII.European Ground Squirrel Meeting (1.-5.10.2018, Budapest, Hungary) In the Czech Republic, there are between 30-40 very small, isolated souslik populations. Half of them are situated in “urban” habitats such as airports, golf yards and camps. Half of the colonies lives on agricultural land: 10 in steppe habitat and 7 in a mosaic of vineyards, orchards and small fields. One of the main reasons of decrease of souslik populations in agricultural land in CZ is loss of habitat connected with prevalent way of farming, which does not provide suitable habitat for souslik. Farming is very intensive, big fields, no bounds and few pastures. Two trademarks were created to promote souslik populations in agricultural landscape. The basic idea is to provide trademark to land users whose activities help to protect/build up environment suitable for souslik. The trademark can help producer in marketing and selling. We conduct activities to promote trademarks to potential consumers in social media, TV, newspapers and by different events. First trademark “Souslik friendly vineyard” was created in 2016 and 20 wine growers have right to the trademark. Second trademark “Souslik friendly orchard” is a very new, created in June 2018 and one fruit grower has the right.

Czech name

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Czech description

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Type

O - Miscellaneous

CEP classification

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OECD FORD branch

10619 - Biodiversity conservation

Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů