VIM Model for Appraising the Trademark of an Unlisted Company

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F13%3A%230000066" target="_blank" >RIV/29142890:_____/13:#0000066 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
VIM Model for Appraising the Trademark of an Unlisted Company
Original language description
The value and appraisal of a trademark is based on its economic benefit to its owner or the business that owns the trademark. All methods of appraising the fair value of a brand are based on three approaches - comparability, cost and income approach. Inapplying these valuation methods or their modifications, appraisers usually obtain results which differ significantly. This is usually caused by the subjectivity of parameterization of relevant valuation models, and mainly by the lack and/or high scatterof market data. The goal of the paper is to suggest the model for appraising the fair value category of trademark of an unlisted (private) company. Our VIM model (Verifiable Interdependent Model) has been designed specifically for the conditions of thebusiness environment with the lack of empirical data for intangible assets appraisal, or their low quality. To demonstrate the application of the model and to evaluate the informative value of the obtained results we present also a case s
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Entrepreneurship Vision 2020: Innovation, Development Sustainability, and Economic Growth. Proceedings of The 20th International Business Information Management Association Conference.
ISBN
978-0-9821489-9-0
ISSN
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e-ISSN
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Number of pages
19
Pages from-to
908-926
Publisher name
International Business Information Management Association
Place of publication
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Event location
Kuala Lumpur, Malaysia
Event date
Jan 1, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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