Digital media marketing and corporate social responsibility in the U.A.E. healthcare companies

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F18%3A00031906" target="_blank" >RIV/29142890:_____/18:00031906 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Digital media marketing and corporate social responsibility in the U.A.E. healthcare companies

Original language description

The paper attempts to present case study on how Global vendors of surgery beds and equipment are trying to target and penetrate the Middle East Healthcare sector by applying wide variety of Digital Media Marketing Tools.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Marketing Identity: Brands we love

ISBN

978-80-8105-841-7

ISSN

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e-ISSN

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Number of pages

7

Pages from-to

450-456

Publisher name

University of Ss. Cyril and Methodius in Trnava

Place of publication

Trnava, Slovakia

Event location

Smolenice, Slovak republic

Event date

Jan 1, 2018

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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