Trend Jacking: Allow Others to Shine and Stand in the Radiance of their Glory!
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F24%3A00048811" target="_blank" >RIV/29142890:_____/24:00048811 - isvavai.cz</a>
Result on the web
<a href="https://msijournal.com/trend-jacking-allow-others-to-shine/" target="_blank" >https://msijournal.com/trend-jacking-allow-others-to-shine/</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Trend Jacking: Allow Others to Shine and Stand in the Radiance of their Glory!
Original language description
There has been a plethora of online marketing tactics for brands to enhance their visibility, engagement, and relevance. Each of these strategies has its unique advantages and can be effective depending on the brand’s goals, target audience, and industry context. Content marketing, influencer marketing, social media marketing, search engine optimization, email marketing, event marketing, affiliate marketing, PR, and customer experience initiatives all offer alternatives to trend jacking, which has been named among top 2024 trends for marketing professionals.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Marketing Science and Inspirations
ISSN
1338-7944
e-ISSN
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Volume of the periodical
19
Issue of the periodical within the volume
2
Country of publishing house
SK - SLOVAKIA
Number of pages
2
Pages from-to
58-59
UT code for WoS article
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EID of the result in the Scopus database
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