Decision Making and Consumer Behaviour Towards Electromobility in the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F25%3A00049930" target="_blank" >RIV/29142890:_____/25:00049930 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.24857/rgsa.v19n4-011" target="_blank" >https://doi.org/10.24857/rgsa.v19n4-011</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24857/rgsa.v19n4-011" target="_blank" >10.24857/rgsa.v19n4-011</a>

Result language

angličtina

Original language name

Decision Making and Consumer Behaviour Towards Electromobility in the Czech Republic

Original language description

Objectives: This study evaluates consumer attitudes toward different electrified vehicle variants compared to internal combustion engine vehicles, considering economic, environmental, and user-related decision criteria. Theoretical Framework:The study applies multi-criteria decision-making (MCDM) approaches, particularly the PROMETHEE method, to understand consumer preferences and the role of behavioral factors in electromobility adoption. Method:A quantitative research approach was employed, collecting data through a structured online questionnaire survey (N=1000). Respondents' preferences were analyzed using PROMETHEE ranking algorithms to assess their evaluations of electric, hybrid, and combustion vehicles. Results and Discussion: The findings indicate that economic criteria, including purchase price and operating costs, play the most significant role in vehicle selection. Internal combustion engine vehicles received the highest preference, followed by MHEVs, BEVs, and PHEVs. Driving frequency and prior experience with electric vehicles significantly impact consumer attitudes, with more exposure leading to a more favorable view of electrified options. Research Implications:The study highlights the need for targeted marketing strategies that emphasize economic benefits and practical advantages of electric vehicles. Strategies such as test drives and consumer education may help shift preferences toward electromobility. Originality/Value:This research contributes to understanding consumer decision-making in emerging electromobility markets, offering insights for policymakers and automotive firms to design better incentives and marketing campaigns. The paper discusses one of the essential sustainability activities in the automotive industry, namely the production and sale of electric vehicles. Car makers are trying to meet this challenge but are facing consumer disinterest in these products. Researchers are racing to come up with suitable communication tools for

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2025

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Revista de Gestao Social e Ambiental

ISSN

1981-982X

e-ISSN

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Volume of the periodical

19

Issue of the periodical within the volume

4

Country of publishing house

BR - BRAZIL

Number of pages

25

Pages from-to

1-25

UT code for WoS article

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EID of the result in the Scopus database

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