Qualitative study of social media use by small enterprises as illustrated on the Czech-German border

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13430%2F19%3A43894994" target="_blank" >RIV/44555601:13430/19:43894994 - isvavai.cz</a>
Alternative codes found
RIV/44555601:13510/19:43894994
Result on the web
<a href="https://idimt.org/wp-content/uploads/2019/08/IDIMT-2019-proceedings.pdf" target="_blank" >https://idimt.org/wp-content/uploads/2019/08/IDIMT-2019-proceedings.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Qualitative study of social media use by small enterprises as illustrated on the Czech-German border
Original language description
The aim of this article is to present by a qualitative methods study how small businesses near the Czech-German border (Usti Region and Free State of Saxon) use social media and web pages to promote their products and services. A sample of twelve companies was selected based on search engine results. Then their Internet presence was evaluated according to chosen criteria. The findings are that there are differences between the use of social media on the Czech and German sides of the border. The presence on Facebook (number of posts, profile quality, etc.) is industry dependent. The best-kept pages were found in Ústí nad Labem, where all three evaluated Cafeterias had well-kept Facebook profiles, as well as Instagram accounts. Cafeteria companies were most active from all of the evaluated industries. Hairdressing companies had the best profiles in Zwickau, where all three companies posted more than 20 posts on average per one month and reacted to their customers.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
27th Interdisciplinary Information Management Talks: Innovation and Transformation in a Digital World, IDIMT 2019
ISBN
978-3-99062-590-3
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
259-266
Publisher name
Trauner Verlag Universitat
Place of publication
Linz
Event location
Kutná Hora
Event date
Sep 4, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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