Retail in Territory

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F15%3A43886654" target="_blank" >RIV/44555601:13510/15:43886654 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Retail in Territory

Original language description

The monograph completes the view of the spatial division of the stores in Ústí nad Labem and Bratislava in the range of publications in the field of spatial planning of retail units in the area of the city given. The monograph deals with theoretical andpractical aspects of geomarketing in the changing conditions of individual territorial units, which influence the business operations of the stores. The number of stores in individual districts of the city is analysed in Ústí nad Labem as a specific example. Also the territorial division is processed in the maps by using geographical information systems. The content of the maps visualization takes into account the spatial aspects of marketing, which are related to implementations of retail units as wellas support decisions of managers about flexible reactions of market changes.

Czech name

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Czech description

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Type

B - Specialist book

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-80-7414-904-7

Number of pages

102

Publisher name

Univerzita J.E.Purkyně v Ústí nad Labem

Place of publication

Ústí nad Labem

UT code for WoS book

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