Decrease in sales of printed media as a consequence of changes in purchasing behaviour od readers

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F16%3A43888038" target="_blank" >RIV/44555601:13510/16:43888038 - isvavai.cz</a>
Result on the web
<a href="http://fim2.uhk.cz/hed/images/KOMPLET_16.pdf" target="_blank" >http://fim2.uhk.cz/hed/images/KOMPLET_16.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.infoecopol.2007.06.001" target="_blank" >10.1016/j.infoecopol.2007.06.001</a>

Result language
angličtina
Original language name
Decrease in sales of printed media as a consequence of changes in purchasing behaviour od readers
Original language description
The article dealt with the problem of the decrease in sales of printed media (newspapers and magazines) in particular from consumers', i.e. readers', point of view. The most frequent reasons have been found out due to which readers cease to purchase printed media. Readers prefer to obtain information from other media (TV, the Internet, radio), they switch over to the Internet versions of newspapers or magazines, and they also mind a large amount of advertisements contained in printed media. The matter of price (that means "newspapers and magazines are expensive") is not so important, not even for economically inactive readers.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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