The most likeable soccer players and the least likeable hockey players are in greater demand
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F24%3A43898567" target="_blank" >RIV/44555601:13510/24:43898567 - isvavai.cz</a>
Result on the web
<a href="https://link.springer.com/article/10.1007/s10888-024-09650-9" target="_blank" >https://link.springer.com/article/10.1007/s10888-024-09650-9</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/s10888-024-09650-9" target="_blank" >10.1007/s10888-024-09650-9</a>
Alternative languages
Result language
angličtina
Original language name
The most likeable soccer players and the least likeable hockey players are in greater demand
Original language description
This study explores how athletes' likeability affects their popularity in fantasy leagues, analyzing data from the 2015?16 seasons of the Premier League and the National Hockey League with 11,000 users. Surveys were used to gauge athlete likeability, and models revealed that highly likeable soccer players and less likeable hockey players attract more demand. To enhance the fan experience, clubs can proactively address players' public image, but it's crucial to prioritize athletes' character over likeability. Clubs can also incorporate these values into their communication strategies, emphasizing the importance of athletes as role models.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50202 - Applied Economics, Econometrics
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Economic Inequality
ISSN
1569-1721
e-ISSN
1573-8701
Volume of the periodical
23
Issue of the periodical within the volume
2
Country of publishing house
GB - UNITED KINGDOM
Number of pages
20
Pages from-to
529-548
UT code for WoS article
001326003600001
EID of the result in the Scopus database
2-s2.0-85205566067