Road Signs Perception: Eye Tracking Case Study in Real Road Traffic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44994575%3A_____%2F25%3A10002781" target="_blank" >RIV/44994575:_____/25:10002781 - isvavai.cz</a>
Alternative codes found
RIV/00216305:26610/26:0198753
Result on the web
<a href="https://www.scitepress.org/Link.aspx?doi=10.5220/0013481000003941" target="_blank" >https://www.scitepress.org/Link.aspx?doi=10.5220/0013481000003941</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5220/0013481000003941" target="_blank" >10.5220/0013481000003941</a>
Alternative languages
Result language
angličtina
Original language name
Road Signs Perception: Eye Tracking Case Study in Real Road Traffic
Original language description
This study investigates driver visual perception of road traffic signs under real road conditions. Using mobile eye tracking technology, we analyzed glance behavior toward various traffic signs and advertisements along urban and highway routes during daytime and nighttime conditions. Results showed significant differences in glance duration and frequency based on sign type, environmental conditions, and the presence of advertisements. Drivers primarily focused on speed limit and directional signs, while advertisements attracted longer glance durations despite their lower frequency of detection. Nighttime conditions generally led to increased glance durations and higher frequencies for most traffic sign types. These findings highlight the importance of optimizing road signage design and placement to improve driver attention and road safety, especially in environments with high visual clutter. Limitations include the exclusion of peripheral vision effects and potential biases introduced by experimental settings.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
20104 - Transport engineering
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
VEHITS - Proceeding
ISBN
978-989-758-745-0
ISSN
2184-495X
e-ISSN
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Number of pages
7
Pages from-to
228-234
Publisher name
Science and Technology Publications
Place of publication
Porto
Event location
Porto
Event date
Apr 2, 2025
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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