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Marketing in the era of globalisation - is CRM a key to a success?

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F06%3A%401389005" target="_blank" >RIV/46747885:24310/06:@1389005 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Marketing in the era of globalisation - is CRM a key to a success?

  • Original language description

    The paper discusses changes in the marketing concept in relation to the changes in the marketplace. It characterises and compares transactional marketing and relationship marketing as well as the latest development of the new concept of marketing - CRM in the conditions of market globalisation.

  • Czech name

    Marketing v době globalizace - je CRM klíčem k úspěchu?

  • Czech description

    "Článek prezentuje vývojové změny marketingové koncepce v souvislosti se změnami a potřebami trhu, charakterizuje aktuální vývoj nové koncpece marketingu známé jako customer relationship management (CRM)."""

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

    <a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2006

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Globalizácia a jej sociálno-ekonomické dosledky ´06

  • ISBN

    80-8070-598-4

  • ISSN

  • e-ISSN

  • Number of pages

    6

  • Pages from-to

    284-289

  • Publisher name

    Žilinská univerzita

  • Place of publication

    Žilina

  • Event location

    Žilina

  • Event date

    Oct 4, 2006

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article