Who is the Customer of a Travel agency: a Tourist Segment Profile

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F11%3A00001572" target="_blank" >RIV/46747885:24310/11:00001572 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Who is the Customer of a Travel agency: a Tourist Segment Profile
Original language description
The recent trends in tourism industry associated with the complexity and globalization of the business environments, new technology development, a dramatic rise in competition and the intense battle for customers have increased demand on business operations and first of all on marketing activities and strategy development. One of the important factors that have been affecting changes in the tourism sector, are tourists, their life-style, preferences and needs that have been also changing significantly.Changes in consumer market and intense competition in the recent years have increased the need for travel agencies to concentrate on retaining and attracting the right customers. The paper presents partial findings of the research focused on customer satisfaction in tourism conducted by the Department of Marketing in 2009 - 2010. The previous analyses of the findings (already published) showed that tourists are more independent and sophisticated when organizing their holidays (some of th
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 10th International Conference Liberec Economic Forum 2011
ISBN
978-80-7372-755-0
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
590-598
Publisher name
Technická univerzita v Liberci
Place of publication
Liberec
Event location
Liberec
Event date
Jan 1, 2011
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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