Improvement of the Company Performance by Means of Successful Implementation of the Balanced Scorecard Model

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F11%3A00001684" target="_blank" >RIV/46747885:24310/11:00001684 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Improvement of the Company Performance by Means of Successful Implementation of the Balanced Scorecard Model
Original language description
Constant changes are characteristic for the contemporary economic environment where business entities realize their business intentions. This development of business environment brings a new insight into the evaluation of company success (performance). This article is dedicated to the measurement of company performance using the Balanced Scorecard methodology and its implementation and use by business entities in practice. Company performance evaluation on the basis of financial metrics is quite commonin practice and well justified without any doubts, however it does not allow for a clear analysis of casual relations and factors. This article also covers suggestions of metrics and measures for the evaluation of strategic goals as well as relations andlinkages amongst particular strategic goals on the basis of so called strategic map that is based on BSC implementation in the specific company. In the conclusion there are benefits and positive aspects experienced in the specific compan
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Finance and the Performance of Firms in Science, Education, and Practice
ISBN
978-80-7454-020-2
ISSN
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e-ISSN
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Number of pages
12
Pages from-to
204-215
Publisher name
Univerzita Tomáše Bati ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Jan 1, 2011
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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