Identification of Factors Which Influence Satisfaction with Corporate Communication Delivered through Social Media
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F13%3A%230002038" target="_blank" >RIV/46747885:24310/13:#0002038 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Identification of Factors Which Influence Satisfaction with Corporate Communication Delivered through Social Media
Original language description
The article presents the outcomes of a research project that is being implemented by the Department of Marketing of the Faculty of Economics at the Technical University in Liberec, in Czech Republic. The goal of the research project is to identify factors which influence satisfaction with communication among small and medium-sized business entities and customers, maintained through social media.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International Conference on Management, Leadership and Governance
ISBN
978-1-909507-00-5
ISSN
2049-6818
e-ISSN
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Number of pages
8
Pages from-to
400-407
Publisher name
Bangkok University
Place of publication
Bangkok
Event location
Bangkok
Event date
Jan 1, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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