Research of University Image
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F13%3A%230002080" target="_blank" >RIV/46747885:24310/13:#0002080 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Research of University Image
Original language description
The article describes the theory of image research and its methodological procedures. The method of image analysis using the techniques of simplified semantic differential - polarity profile that captures the subjective feelings of the respondent is presented in more detail. The author presents the methodology and results of the research of image that was made for the needs of the Faculty of Economics, Technical University of Liberec, within the years 2007 - 2013.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 11th International Conference, Liberec Economic Forum
ISBN
978-80-7372-953-0
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
566-573
Publisher name
Technická univerzita v Liberci
Place of publication
Liberec
Event location
Porto, Portugalsko
Event date
Jan 1, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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