The Examination of Online Communication through World Wide Web: Case of Czech Lodging Facilities

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F14%3A00002231" target="_blank" >RIV/46747885:24310/14:00002231 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Examination of Online Communication through World Wide Web: Case of Czech Lodging Facilities
Original language description
In recent years the importance of Internet as new marketing communication media is still growing. Online marketing communication is however with this development becoming more difficult and it has created new complex problem. This complex of online marketing communication has to be explored. The Internet is proving to be very advantageous medium especially in business to customer sector. This transfer of traditional marketing to online media is naturally relating also to companies in lodging industry. This paper is describing results of research about online communication tools of lodging facilities different types. More precisely it informs about online communication with customers through the World Wide Web. There were 356 lodging facilities from North Bohemia region which were responding to online questionnaire. The aim of this paper is to partially isolate the problem of creation and administration of lodging facilities websites, prove the importance of this communication tool and
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation
ISBN
978-0-9860419-3-8
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
1682-1687
Publisher name
International Business Information Management Association (IBIMA)
Place of publication
Milano
Event location
Milan, Italy
Event date
Jan 1, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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