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Identification and Prioritization of Key Stakeholder Groups in Markerting Communication of Colleges

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F14%3A00002264" target="_blank" >RIV/46747885:24310/14:00002264 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Identification and Prioritization of Key Stakeholder Groups in Markerting Communication of Colleges

  • Original language description

    The article describes the possibilities of Stakeholder Circle methods for identification and prioritization of interest groups in support of marketing and communications in organizations.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2014

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    E+M Ekonomie a management

  • ISSN

    1212-3609

  • e-ISSN

  • Volume of the periodical

    17

  • Issue of the periodical within the volume

    4

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    10

  • Pages from-to

    101-110

  • UT code for WoS article

  • EID of the result in the Scopus database