Facebook as a Tool of Technological and Non-Technological Marketing Innovation and Their practical Application on the Czech Market of Branded Goods

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F15%3A00001764" target="_blank" >RIV/46747885:24310/15:00001764 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Facebook as a Tool of Technological and Non-Technological Marketing Innovation and Their practical Application on the Czech Market of Branded Goods
Original language description
The paper deals with innovation as one of the most significant subjects of modern business management. Innovation has always been a driving force not only for whole economies around the world, but also for individual enterprises and organizations. In today's turbulent environment, however, innovation occupies even more important place than it did ever before. From a theoretical point of view, we distinguish technical innovations (related to the development of new products and technological progress) and non-technical innovations (engaged mainly in enterprise management processes and marketing strategies). New Internet technologies have entered this problematic with a great number of tools that could become an eminent asset in innovative initiatives orbe perceived as innovation themselves. Facebook currently represents the most widely used social network in the world. This article, via case studies presents two possible outlooks on Facebook. From one perspective, this social network c
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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